Integrated Marketing Strategy

What Are Integrated Promotional Campaigns

A marketing strategy that practices consistent and multi-dimensional product experience for the customers is called Integrated Marketing Strategy, which also means consistent messaging across all platforms. This kind of marketing strategy helps an e-commerce brand to build consistency across all platforms or channels and encourage customers to engage with the brand. To implement this strategy,…

Multi Channel Arrangements

What Are Multi-Channel Arrangements

Multi-channel arrangements or marketing is the practice of an e-commerce business interacting with its customers using indirect and direct communication channels. These include websites, newsletters, direct mail, email, and mobile. Multi-channel e-commerce means selling of products and services in more than one channel online.    Multi-channel marketing is important for the simple reason that you…

e commerce support services

Benefits of e-Commerce Support Services

e-Commerce is the fate of the money, nothing more, nothing less. And, how does e-commerce support services help businesses thrive? Through reducing overhead costs — time, money, manpower, and equipment; increasing proficiency and productivity through excellent human resource/staffing skills, by offering professional technical support and increasing the return on investment (ROI) of your organization. Outsourcing…