Customer Retention Programs

What Are Customer Retention Programs

Every e-commerce business manages some customer retention process to invite more customers and expand customers either by size or by improving repeat purchases. Keep in mind that customer retention is a result of customer satisfaction. Customer retention strategies focus on two primary methods: To keep customers satisfied before a competitor product takes them from you,…

Integrated Marketing Strategy

What Are Integrated Promotional Campaigns

A marketing strategy that practices consistent and multi-dimensional product experience for the customers is called Integrated Marketing Strategy, which also means consistent messaging across all platforms. This kind of marketing strategy helps an e-commerce brand to build consistency across all platforms or channels and encourage customers to engage with the brand. To implement this strategy,…

Multi Channel Arrangements

What Are Multi-Channel Arrangements

Multi-channel arrangements or marketing is the practice of an e-commerce business interacting with its customers using indirect and direct communication channels. These include websites, newsletters, direct mail, email, and mobile. Multi-channel e-commerce means selling of products and services in more than one channel online.    Multi-channel marketing is important for the simple reason that you…